Lass & Lad

Naming, Brand Strategy, Positioning, Brand, Identity System

Lass & Lad

Naming, Brand Strategy, Brand, Identity System

Challenge:

Lass & Lad is cornering a new market for the growing middle-class Chinese family. They are a health-conscious baby and child room furnishing store.

Challenge:

Lass & Lad is cornering a new market for the growing middle-class Chinese family. They are a health-conscious baby and child room furnishing store.

Solution:

We created an identity system that is warm and playful with a touch of elegance. The elephants represent the bond between a parent and a child. They also happen to represent good luck inside Chinese homes. Leaves were incorporated as a nod to the environment-friendly products Lass & Lad curates from Europe.

Solution:

We created an identity system that is warm and playful with a touch of elegance. The elephants represent the bond between a parent and a child. They also happen to represent good luck inside Chinese homes. Leaves were incorporated as a nod to the environment-friendly products Lass & Lad curates from Europe.