Alto
Naming, Brand Strategy, Positioning, Brand, Identity System, Packaging.
Alto
Naming, Brand Strategy, Brand, Identity System, Packaging.
Challenge:
Chef Jonah Reider and the team behind Indigo Gardens were about to launch a line of high-end infused edibles. They contracted us to develop a brand strategy, name, identity system and packaging that would appeal to a new market of cannabis consumers.
Solution:
We crafted a name, identity system and luxury packaging that ties the brand into its natural roots and keeps product logistics streamlined and cost-effective. The lettermark represents the simple ingredients used in each product. Each product utilizes a simple two-color palette to reinforce and differentiate each item.
Solution:
We crafted a name, identity system and luxury packaging that ties the brand into its natural roots and keeps product logistics streamlined and cost-effective. The lettermark represents the simple ingredients used in each product. Each product utilizes a simple two-color palette to reinforce and differentiate each item.
The packaging was inspired by each ingredient and abstract patterns were created to scale across their line of products as they add new items. To give consumers the feeling of a high-end product we had the packaging constructed of heavyweight cardboard and wrapped with a soft white textured paper.
The packaging was inspired by each ingredient and abstract patterns were created to scale across their line of products as they add new items. To give consumers the feeling of a high-end product we had the packaging constructed of heavyweight cardboard and wrapped with a soft white textured paper.
More Projects
Wynwood BrewingIllustration, Packaging, Concepting
Lass & LadName, Brand Strategy, Brand Identity
HotboxNaming, Strategy, Brand Identity, Packaging, Environmental Graphics, Menu
Furgo!Naming, Strategy, Brand Identity, UX, UI, Product, App
Ride GotchaBranding, Strategy, UX, UI, Product, App
GotchaBranding, Strategy, UX, UI, Art Direction, Web Design, Creative Direction
Indigo GardensPositioning, Campaign Ideation, Cultre Strategy, Brand Elements
Harper MacawBrand Identity, Packaging
Squash On FireBrand Identity
Capitol Cider HouseBrand Identity, Packaging, Environmental Graphics, Signage, Menu, Website
Adfest 2016Event Branding
If you steal any of this work your fingers will fall off.
If you steal any of this work your fingers will fall off.
If you steal any of this work your fingers will fall off.