Client:

Client:

Twisted Tea

Role:

Art Direction, Design

My job in a nutshell: I wrote the overall concept and curated a few moodboards to help illustrate the vibe. Presented that (a long with some other concepts that didn't make it) to our client. Then teamed up with my creative director and design team to storyboard each video, location scout, find talent, plan the shot list and production schedule, make iterations of each TT Hack, and Art Direct during the shoot day

My job in a nutshell: I wrote the overall concept and curated a few moodboards to help illustrate the vibe. Presented that (a long with some other concepts that didn't make it) to our client. Then teamed up with my creative director and design team to storyboard each video, location scout, find talent, plan the shot list and production schedule, make iterations of each TT Hack, and Art Direct during the shoot day

Project Summary

It's probably no surprise, but TT fans are also pretty damn handy. Those handy fans inspired us to create a campaign of rediculous and funny hacks. These videos were used as paid social ads and pre-roll targeted towards Nascar fans. TT didn't really need help selling more tea to Nascar fans, but we like to think it helped!  

Each video is fast paced, cause ya know race car (and short attention spans). They showcase real hacks (that we made) and inspired our audience to make their own to share with us and other TT fans across social media.

EVAN RUBIN ACCOUNT + PROJECT MANAGEMENT | MIKE O’BRIEN CREATIVE DIRECTION | PAUL DUNBAR ART DIRECTION + DESIGN | SPENCER JOYNT ART SUPPORT | MATT TANSKI + NICK KINNI CINEMATOGRAPHY + VIDEO PRODUCTION | CARYN TAYEH PRODUCTION

EVAN RUBIN ACCOUNT + PROJECT MANAGEMENT | MIKE O’BRIEN CREATIVE DIRECTION | PAUL DUNBAR ART DIRECTION + DESIGN | SPENCER JOYNT ART SUPPORT | MATT TANSKI + NICK KINNI CINEMATOGRAPHY + VIDEO PRODUCTION | CARYN TAYEH PRODUCTION

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If you steal any of this work your fingers will fall off.

If you steal any of this work your fingers will fall off.

If you steal any of this work your fingers will fall off.