Capitol Cider House – Hey Duuude

Client:

Capitol Cider House

Role:

Art Direction, Design, Ui

My job in a nutshell: I started collaborating with Jared, owener and opperator of Capitol Cider House back in 2017 and we're still making stuff! Like most branding projects we established a solid strategy and knew how we wanted to tell that brand story. I helped by created a modular identity system that could help build a system of graphics. So far we've done everthing from a mural to line of over 8 canned ciders.

Project Summary

I love cider, and booze. Almost as much as everyone else in DC... It's a city with a vibrant drinking and bar scene. It takes a great product and cool brand to stay in buisiness there. We knew that we had to educate folks on cider and it's wide variety of falvors. Afterall most people thought of it as sickingly sweet juice that nobody would session.

We worked together to craft a identity system that was a blend of high energy, sillyness, and DC pride. The result was a geometric system of illustrations, custom logotype, and bright colors all pulling from the DNA of DC and its amazing culture.

The identity system spans across a responsive website, mural, environment signage, print collateral, apparal, packaging, and more. It's very much a living project that is still on-going today.