Hotbox

Naming, Brand Strategy, Brand, Identity System, Packaging.

Hotbox

Naming, Brand Strategy, Brand, Identity System, Packaging.

Challenge:

The owners of Mike & Patty's, a Boston breakfast staple were developing a new late-night comfort food concept. It needed to feel edgy, fun and have an urban vibe. Their concept was to combine two Boston classics in one location. North Shore's roast beef sandwich and South Shore's "Bah Pissa". No one had placed both on a menu before or made them at a let us say high standard. 

In short: Make a brand that doesn't totally piss off North Shore and South Shore people, add some edgy sauce and find a cool name. 

Challenge:

The owners of Mike & Patty's, a Boston breakfast staple were developing a new late-night comfort food concept. It needed to feel edgy, fun and have an urban vibe. Their concept was to combine two Boston classics in one location. North Shore's roast beef sandwich and South Shore's "Bah Pissa". Nobody had placed both on a menu before or made them at a let us say high standard. 

In short: Make a brand that doesn't totally piss off North Shore and South Shore people, add some edgy sauce and find a cool name.

Solution:

Ok, easier said than done. We started out with our brand discovery and strategy that define personality attributes. Once we knew who the brand was, we were in a great place to name them.

Hotbox's identity system was inspired by hip hop and stoner culture. Vintage cartoons, graffiti, convenience store branding, and other low brow ephemera. The result is a system of custom logotypes, brand mascots, and illustrations.

Solution:

Ok, easier said than done. We started out with our brand discovery and strategy that define personality attributes. Once we knew who the brand was, we were in a great place to name them.

Hotbox's identity system was inspired by hip hop and stoner culture. Vintage cartoons, graffiti, convenience store branding, and other low brow ephemera. The result is a system of custom logotypes, brand mascots, and illustrations.